In-depth insights from the experts
Gain valuable insights and perspectives from our experts on how to achieve a stronger impact with your written content.
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A business wanting to save money on professional proofreading services may well be tempted to abandon hiring a proofreader in…
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When ChatGPT – the most widely known form of generative AI – first launched in November 2022, it’s fair to…
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Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
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Every year, as annual reporting season approaches, organisations across the corporate, government, and not-for-profit sectors face the critical task of…
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Where do we even begin? Not proofreading an annual report can have significant repercussions, not least because it’s a summary…
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If you’re a listed company or government agency you’ll understand better than most how important annual reports, sustainability reports and…
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Given the importance of annual reports for regulatory compliance and stakeholder communications, it’s vital that they are accurate, clear, and…
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Proofreaders for annual reports When you consider that your public facing or important stakeholder documents are going to be closely…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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Despite mountains of evidence, some business owners still remain unconvinced of the benefits of winning a business award. So, listen…
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As the year winds down, many businesses enter a slower period. But there’s an upside: when there’s less work to…
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Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
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Whether you’ve written the first draft or you’re yet to write a single word, when it comes to creating a…
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When you consider that your business award entry is just one of perhaps hundreds that the judges are assessing, you…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
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Professional copywriters and copy editors know the importance of clear, concise language to communicate strong messages and useful information when…
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Take 5 seconds to read the following sentence: Fifty florins for a flagon of fluff. How many Fs did you count? Six? Seven? There…
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Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo…
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(Plus one you may think is an error, but isn’t). One of the wonderful features of the English language is…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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Despite mountains of evidence, some business owners still remain unconvinced of the benefits of winning a business award. So, listen…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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In 1962, NASA launched its first Mariner rocket into space. Costing the vast sum of $80 million – that’s around…
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Creating a strong online presence is essential for any business to grow and succeed nowadays. And blog writing is a…
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No one would argue that in today’s highly competitive business landscape, it’s not enough to just have a great product…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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What is proofreading and how does proofreading work? Ever wondered how some documents seem to be perfect, others leave you…
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While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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A business wanting to save money on professional proofreading services may well be tempted to abandon hiring a proofreader in…
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Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
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What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
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GM Proof Communications, Chrissy Crust had the pleasure of interviewing Roy Wakelin-King, Government Strategic Advisor for IMAB2B, focusing on the…
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Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
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The executive summary holds pole position in your tender, pitch, bid or proposal. That’s because it represents a golden opportunity to…
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A poorly written tender or proposal can be a major roadblock in your business’ success. If you’re not effectively, concisely…
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Writing a tender, bid or proposal takes stamina! In addition to answering the tender questions, dealing with the paperwork can…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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Whether a writer doesn’t have time to focus on editing and proofreading, or simply doesn’t understand the importance of it,…
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There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
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Take 5 seconds to read the following sentence: Fifty florins for a flagon of fluff. How many Fs did you count? Six? Seven? There…
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As the music world mourns the death of rock god Eddie Van Halen this week, stories of his eponymous band’s…
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Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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Winning a grant in Australia needs a strategic approach that combines an understanding of the environment, clear reasons for seeking…
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While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
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Marketing and design agencies are built around attention to detail. Reviewing campaigns, creative and content is part of the day-to-day…
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Australia’s important strata community has the opportunity to celebrate its successes each year at each state’s Strata Community Awards for…
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Founded in 1988 by businessman and multicultural marketing guru, Joseph Assaf AO, the annual Ethnic Business Awards are the country’s longest-running national business awards…
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What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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GM Proof Communications, Chrissy Crust had the pleasure of interviewing Roy Wakelin-King, Government Strategic Advisor for IMAB2B, focusing on the…
/
A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
/
Despite mountains of evidence, some business owners still remain unconvinced of the benefits of winning a business award. So, listen…
/
As the year winds down, many businesses enter a slower period. But there’s an upside: when there’s less work to…
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What is proofreading and how does proofreading work? Ever wondered how some documents seem to be perfect, others leave you…
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Winning a grant in Australia needs a strategic approach that combines an understanding of the environment, clear reasons for seeking…
/
While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
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Case studies are created by copywriters and copy editors to help showcase an organisation’s skills, present previous successes, and improve marketing…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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A business wanting to save money on professional proofreading services may well be tempted to abandon hiring a proofreader in…
/
Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
/
Every year, as annual reporting season approaches, organisations across the corporate, government, and not-for-profit sectors face the critical task of…
/
Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
/
We’re all familiar with the adage, ‘You never get a second chance to make a first impression.’ Yet it’s surprising…
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Copy editing waves words like magic wands – it waves them the right way and they can transform good business…
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Whether you’ve written the first draft or you’re yet to write a single word, when it comes to creating a…
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In 1962, NASA launched its first Mariner rocket into space. Costing the vast sum of $80 million – that’s around…
/
Where do we even begin? Not proofreading an annual report can have significant repercussions, not least because it’s a summary…
/
If you’re a listed company or government agency you’ll understand better than most how important annual reports, sustainability reports and…
/
When it comes to important business and stakeholder communications, the clarity, accuracy, and professionalism of your documents are paramount. Whether…
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Given the importance of annual reports for regulatory compliance and stakeholder communications, it’s vital that they are accurate, clear, and…
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It’s no-brainer that clear, error-free business communications are ultra-important every time. Whether it’s marketing materials, business reports, or internal communications,…
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When you think about it, every business document you produce, whether for external or internal consumption, represents your business to…
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When ChatGPT – the most widely known form of generative AI – first launched in November 2022, it’s fair to…
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Today more than ever, it’s important to ensure that your personal brand is exemplary. As Forbes magazine so succinctly puts…
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LinkedIn is one of the most visible and popular ways to manage your professional identity. It’s also one of the…
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Most business owners wouldn’t think twice about hiring a marketing consultant, financial advisor or IT guru to attend to their…
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Writing content for your business is one thing, but whipping it into shape so that it’s readable for your target…
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When you’re putting together a proposal to showcase your business, you want maximum bang for your buck. But how to…
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When you consider that your business award entry is just one of perhaps hundreds that the judges are assessing, you…
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We live in a world where content is everywhere. From the book on your bedside table to the latest social…
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Most people serious about their business understand why it’s a good idea to proofread their written business communications. From board…
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The executive summary holds pole position in your tender, pitch, bid or proposal. That’s because it represents a golden opportunity to…
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When it comes to your important content – articles, website, reports – it’s irrelevant if your business is a small…
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A poorly written tender or proposal can be a major roadblock in your business’ success. If you’re not effectively, concisely…
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Proofreading is an important skill in any workplace, but in some jobs it’s absolutely critical. While most people will overlook…
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There’s more to proofreading than meets the eye Proofreading isn’t just about spotting typos; it’s a commitment to quality. A…
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Wanting to impress the judges who are reviewing your business award entry is, of course, a given. Yet, it’s amazing…
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Everything you need to know about ensuring your writing is immaculate. Proofreading is a task that’s often overlooked but really…
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The quick answer is: no. If you’ve ever asked for a document to be proofread only to be told that…
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Whilst your loved ones will probably chuckle if you and your partner sign off a friendly text ‘with out love’…
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As Einstein said, insanity is doing the same thing over and over and expecting different results. Copy writing is no…
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When was the last time you reviewed your website content? Even if everything looks great on your website, taking a…
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Proofreaders for annual reports When you consider that your public facing or important stakeholder documents are going to be closely…
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Entering business awards – how an award entry writer can make you more successful Entering business awards is a no-brainer for…
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Are you an entrepreneur born in 1984 or later? It’s time to enter the Australian Young Entrepreneur Awards. The Young…
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If you’ve been closely involved in writing an important stakeholder or public facing document, it’s very easy to miss typos…
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You undoubtedly want your important business and public facing documents to be the best they can be. And there’s always…
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The Real Estate Institute is currently accepting entries for awards in the Australian Capital Territory (ACT), Queensland and Victoria. Awards…
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Creating a strong online presence is essential for any business to grow and succeed nowadays. And blog writing is a…
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No one would argue that in today’s highly competitive business landscape, it’s not enough to just have a great product…
/
Entering a business award is an excellent way to gain recognition for your hard work, achievements and successes. It can…
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Preparing an annual report is a mammoth task but unavoidable, being fundamental for accountability and transparency. Annual reports are also…
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Writing a LinkedIn profile is a great advertisement for your best asset: you. A polished, professional LinkedIn profile highlights your…
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Not a natural-born copywriter? Lack of time to do it yourself? If you’re thinking about outsourcing your copywriting to a…
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Think you’ve found all the typos and grammatical errors in your document? Think again. If you’ve been closely involved in…
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2023 could be your year to shine with a business award or two under your belt! What are the benefits…
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Right now, the Real Estate Business Awards 2023 are open for entries. As the organisers of the Real Estate Business…
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Grant writers are important to all sorts of organisations, from not for profits to start-ups. Their role is to help…
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In a nutshell, yes. Copywriting well-written and informative blogs are a great way to build authority, connect with your audience and…
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There’s almost certainly been an occasion when you’ve re-read a document you’ve written and just sent only to notice, right…
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The difference between expert proofreading and professional copy editing If you’re wondering what copy editing is and how it differs from proofreading,…
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Congratulations! If you’ve been nominated for a business award or have decided to nominate yourself, congratulations! Entering a business award…
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If you’ve spent endless hours writing an important document, there’s no doubt you want it to be word perfect (and…
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Professional copywriters carefully select words for marketing campaigns and sales content that mean something to the reader and inspire them…
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A persuasive, informative capability statement is essential for generating leads and informing prospective clients about what your business can do…
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In The Little Black Book of Business Writing, Mark Tredinnick and Geoff Whyte set out two truths of business writing.…
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The Strata Community Awards for Excellence, also known as the Strata Community Excellence Awards and as the Strata Community CHU…
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Writing a tender, bid or proposal takes stamina! In addition to answering the tender questions, dealing with the paperwork can…
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Whether or not you’re a professional blog writer, content writer or marketing copywriter, or even another type of copywriter, there…
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When Scientific Advertising was published in 1923, it was unlikely that its author, Claude C Hopkins, ever thought that it…
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Professional tender writers, also known as bid writers or proposal writers, take care of all the writing and compliance of…
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When a company or government agency asks us proofread their annual report, financial statements, PDS, sustainability report, RAP or other important stakeholder document,…
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Professional corporate proofreaders put documents under the microscope. They carefully read documents to identify errors and inconsistencies. Any proofreader worth…
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We’ve all heard anecdotes about translation errors made when English-speaking marketers try to take their campaigns global – hilarious, that…
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For some reason, people who are not copywriters but who are tasked with copywriting marketing or sales content, such as…
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Whether a writer doesn’t have time to focus on editing and proofreading, or simply doesn’t understand the importance of it,…
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There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
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If your business submits tenders, proposals or bids to win new business, there’s probably been times when you’ve wondered if…
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Tenders, proposals, quotations, bids and expressions of interest. It’s natural to be confused by all the different abbreviations used by…
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Copy editors transform content into compelling, clear content What is copy editing? Sometimes you’ve written content but know that it’s…
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Writing blogs is great for Google search engine optimisation (SEO) and it’s a lot of fun. Blog writing doesn’t mean…
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Professional copywriters and copy editors know the importance of clear, concise language to communicate strong messages and useful information when…
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If you’re a rookie when it comes to tender writing, there are some common traps that a novice tender writer…
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When NASA – you know, the US aeronautics and space agency – conducted a survey on workplace communication, they discovered…
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When it comes to writing content, whether it’s for your website, content marketing or stakeholder documents, such as annual reports,…
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Professional copywriters understand that it can be difficult to create something that truly captures the attention of your readers and…
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Winning business awards has a number of benefits for your business. It’s a win-win business situation. It will raise the…
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Did you know that all of the business awards in Australia are won by companies that entered them?! Yes, this…
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Winning business awards is the icing on the cake. When you achieve something big in your business, you naturally want…
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The process of writing successful awards submissions can seem like a pressure cooker. After all, you need to distil so…
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Expository writing seeks to explain, educate or inform an audience. It is descriptive, meaning it only states facts, not opinions.…
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Introduction to call to actions copywriting Many companies copywrite blogs, articles, tips and tricks for their websites in the hopes…
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What is Direct response copywriting (DRC)? DRC is long-form copy that addresses the audience directly with the aim of sparking…
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