Marketing Copywriting
Marketing Copywriting
Your marketing strategy is set, and your campaigns are ready to launch. The design is on brand. The visuals are beautiful and captivating.
But is it all really designed to work?
This is where strong copywriting comes in. Copy is the voice of your marketing strategy, ensuring you stand out in today’s crowded marketplace.
Our expert copywriters are masters at tailoring brand messaging for audience engagement and retention. We help you go beyond the traditional sales pitch. After all, it’s not just about what you’re selling. It’s more about the impact of what you’re selling.
Great copy across your entire marketing funnel sharpens your tactics to attract customers, no matter what phase you’re in.
Don’t let your marketing efforts go to waste with poor copywriting. Great copy makes for great marketing.
But is it all really designed to work?
This is where strong copywriting comes in. Copy is the voice of your marketing strategy, ensuring you stand out in today’s crowded marketplace.
Our expert copywriters are masters at tailoring brand messaging for audience engagement and retention. We help you go beyond the traditional sales pitch. After all, it’s not just about what you’re selling. It’s more about the impact of what you’re selling.
Great copy across your entire marketing funnel sharpens your tactics to attract customers, no matter what phase you’re in.
Don’t let your marketing efforts go to waste with poor copywriting. Great copy makes for great marketing.
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tender responses written
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tenders won
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awards shortlisted
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years experience
What our clients are saying about their experience
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ASX
“THANK YOU BOTH so much for all your help and assistance….we sincerely appreciate the support and turning this around for us.”
SoldOut
“You have a remarkable ability to articulate key information that really sells this story. We have done such great work with the grammar school, above and beyond what I think an MSP would usually deliver to a school and you have done a fantastic job of highlighting the technologies and benefits of each technology.”
Crosspoint Technology Solutions
“It has been an absolute pleasure to work with you and the team. Thank you for your flexibility and keen eye for detail!”
Qantas
“Proof Communications has absolutely helped us nail our strategy from a content marketing perspective. Whenever something comes up that involves communicating in the written form, the only company I’d consider going to is Proof Communications.”
Best Technology Services
“It is her ability to communicate at all levels of an organisation that makes Rosemary a standout copywriter. Whether talking to an apprentice or manager, she has a way of making people feel confident that she ‘gets’ what they are saying.”
Eden Brae Homes
“Thank you for your help with our tenders to the Western Australian Government. We always appreciate your work.”
EK Services
“Thank you for your help and assistance with putting this tender together. Your help was great and the end result was also great.”
Event Staffing Services
“Thank you again for your work on our submissions and other content. It’s great and we’re really pleased.”
St Jude’s
“Just wanted to say THANK YOU for all your work on the tender. We received the official notification today we are on the panel.”
Ace Security
“Thanks so much for all of your support to get the tender over the line yesterday – it was great having you steering the ship – your calm, organised and experienced influence made the process smooth and effective. We are really happy with where the tender ended up.”
Jost & Co
“Proof Communications had the expertise we needed and choosing them meant I was working with someone who took a very genuine and personal interest in seeing us win the Telstra Business Award.”
Foresight Digital Media
“Proof is excellent at getting the job done without needing too much guidance or management.”
Aurecon
“At the end of last week we were appointed as a Master Vendor to the Victorian State Government.
Thank you again for your amazing contribution. I really look forward to working with you again in the future.”
Thank you again for your amazing contribution. I really look forward to working with you again in the future.”
Hay Global Recruitment
“Thank you for all of your work. Your guidance and forward thinking in this tender process has been much appreciated.”
National Membership Association, Brisbane
“Thank you for your attention to detail. Cain’s copy editing is excellent.”
Toowoomba Grammar School
“Thank you again for your help with this tender. Both your and Tim’s input was very helpful.”
Quickclips, Palm Cove
“I cannot thank you enough. I’m overwhelmed with the quality of this document compared to the last award entry.”
Novotel South Bank, Brisbane
“We won the Regional Agency of the Year award with our award entry, and wanted to say thank you!!”
Explore Property Townsville
“I’d just like to say a big thank you for writing up my winning award entry. I wouldn’t have been selected without your amazing creating work of art.”
Queensland Tourism Awards – Niche Tourism Business, Queensland
“Glynis, thanks for introducing us to Ruth. She is a gem and we are working together well.”
National Power Company on their Tender
“The final document turned up nicely. Thanks again for your help and it would be impossible to do it without you.”
Logistics Consultancy, Tender to Department of Transport
“I just wanted to say thank you so much for assisting us with our recent tender. Your team were amazing to deal with. I could not be happier with the outcome of the tender and how well it was written. Your team took the daunting process of writing and submitting our first tender and made it simple, efficient and easy. I am 100% confident that we provided the best possible response.”
Video Production Agency, Tender to Agricultural Industry Board
“Just wanted to write and let you know that we won the tender! Couldn’t have done it without you.”
Out of Hours School Care Provider, Tender to NSW Department of Education
“Thank you so much for your great work helping us respond to the Victorian Government Professional Services Panel Tender. We were confirmed on the panel last week. I can’t tell you how thrilled we are with this outcome.”
Performance Management Consultancy, Tender to Victorian Government
“Just wanted to say THANK YOU again for all your work on the tender. We received the official
notification today we are on the panel.”
notification today we are on the panel.”
Security Services Company, Tender to Government of Western Australia
“Thank you to you and Sue for all your help with the tender. I wouldn’t have been able to do it all by myself.”
Partner, Sydney Law Firm, Tender to NSW Government Agency
“Glynis was amazing. I always feel in very safe hands with you guys.”
Risk Management Consultant, Tender to NSW Department of Education
“Thank you for all of your work. Your guidance and forward thinking in this tender process has been much appreciated.”
National Membership Association, Tender to Commonwealth Government
“We got the highest score given in the tender evaluation! The panel said our tender was exceptional.”
Private Jet Charter Company
“Thank you all for your help with the tender. I couldn’t have done it on my own…truly, lovely, caring people.”
Private Jet Charter Company
“Your team took the daunting process of writing and submitting our first tender and made it simple, efficient and easy.”
Digital Design and Production Agency
“Thank you all for your support… your calm, organised and experienced influence made the process smooth and effective.”
Culture Change Management Consultants
“Thanks for your help in submitting a quality proposal that the panel said was ‘top notch’.”
Culture Change Management Consultants
“I feel like we could just do tenders full time with you guys onboard!”
Leadership and Executive Coaching Business
“I will be forever thankful to you for your kindness. I am truly grateful for your help.”
Interpreting Agency
“Thanks for the great job. You’ve done certainly the best tender submission in my 11 years at the company.”
Manufacturing Business
“We won the tender!! Thanks to yourself and all the team at Proof who assisted. Let’s hope that this is the first of many!”
Uniform Designer and Manufacturer
“Super impressive and fantastic job on this one to you all!”
Sports Uniform Manufacturer, Sydney
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Our Core Services
LinkedIn Profiling & Content
Whether you’re networking, pitching, recruiting or job searching –
nothing sets the tone for your professional online presence quite like your LinkedIn profile.
In today’s landscape, good copy can be the make-or-break of your professional reputation. A well-written LinkedIn profile effectively structures your achievements, skills and expertise to better attract clients and opportunities.
LinkedIn company pages require the same level of care. Just as profiles highlight expertise, company pages need to showcase services with credibility and in a way that encourages active engagement.
LinkedIn has also evolved into a platform for two-way engagement, fostering discussions on any topic through articles, thought leadership content, newsletters, multimedia formats (images, videos and slides) and polls. Consequently, strong copy on LinkedIn is more important than ever to convey, converse and convert.
Whether you need a polished profile or a credible voice, we create copy for maximum visibility, engagement and impact.
nothing sets the tone for your professional online presence quite like your LinkedIn profile.
In today’s landscape, good copy can be the make-or-break of your professional reputation. A well-written LinkedIn profile effectively structures your achievements, skills and expertise to better attract clients and opportunities.
LinkedIn company pages require the same level of care. Just as profiles highlight expertise, company pages need to showcase services with credibility and in a way that encourages active engagement.
LinkedIn has also evolved into a platform for two-way engagement, fostering discussions on any topic through articles, thought leadership content, newsletters, multimedia formats (images, videos and slides) and polls. Consequently, strong copy on LinkedIn is more important than ever to convey, converse and convert.
Whether you need a polished profile or a credible voice, we create copy for maximum visibility, engagement and impact.
Website Content
We all know the foundation of a successful website is high-quality, engaging and SEO-optimised content. Great first impressions are essential for every visitor, and poor copy can hinder that effort.
Your website must clearly communicate several key aspects: who you are, what you offer, the impact you’ve made so far, your plans for the future, help centre info/FAQs and more.
Customers are more eager than ever to show brand loyalty, seeking reliable value in an oversaturated market. Brands can miss such opportunities to foster this loyalty by underestimating the power of good blog content. Educational articles, how-to guides, forward-looking commentary, and opinion pieces keep customers connected for reasons beyond purchasing products or services.
We help you drive conversations with clear, persuasive content, optimised based on your goals and target audience. Our approach to website content is action-based, backed by strategy.
Your website must clearly communicate several key aspects: who you are, what you offer, the impact you’ve made so far, your plans for the future, help centre info/FAQs and more.
Customers are more eager than ever to show brand loyalty, seeking reliable value in an oversaturated market. Brands can miss such opportunities to foster this loyalty by underestimating the power of good blog content. Educational articles, how-to guides, forward-looking commentary, and opinion pieces keep customers connected for reasons beyond purchasing products or services.
We help you drive conversations with clear, persuasive content, optimised based on your goals and target audience. Our approach to website content is action-based, backed by strategy.
Marketing Collateral
Elevate your collateral with powerful messaging. Businesses often use a plethora of sales and promotional materials, but even the most beautifully designed materials fall flat without compelling copy.
Marketing collateral is essential for reaching your customers in what has become a dynamic, data-driven ecosystem. Today’s world is fast-paced, where hyper-personalisation is highly sought after, meaning sharp, strategic words are a necessity for any marketing asset.
Whether you need printed materials for events, mailers or handouts, as well as digital assets or sales enablement tools like one-pagers, product sheets or FAQs, we ensure the copy aligns with your brand voice and resonates deeply with your target audience.
Marketing collateral is essential for reaching your customers in what has become a dynamic, data-driven ecosystem. Today’s world is fast-paced, where hyper-personalisation is highly sought after, meaning sharp, strategic words are a necessity for any marketing asset.
Whether you need printed materials for events, mailers or handouts, as well as digital assets or sales enablement tools like one-pagers, product sheets or FAQs, we ensure the copy aligns with your brand voice and resonates deeply with your target audience.
Why marketing copywriting?
A clear voice
Design and visuals grab attention, but copy gives it meaning.
Better engagement and customer retention
Go beyond generic sales pitches to connect emotionally with the right audience.
Communicate impact
Good copy makes your entire marketing funnel work harder and drives real results.
Explore more services
Technical
Writing
Expert technical writing that turns complex language into easy-to-read, digestible information
Capability Statement Writing
Powerful and persuasive copywriting for capability statements to increase new business conversion opportunities
Marketing Copywriting
The voice of your marketing strategy. Learn how great copy sharpens your tactics across the entire funnel
Let’s grow your business via the power of words
With over 25 years’ experience of delivering winning wordsmithing to corporate Australia, you can trust Proof Communications to help you achieve your business goals through the written word.
