Capability Statement Writing
Capability Statement Writing
A capability statement – also called a credentials document – is a vital tool for winning tender responses and business pitches. It is an easy-to-understand summary of your business that tells prospects what you do, how you do it, and the outcomes you deliver.
The best capability statements are informative yet persuasive and tailored to the specific prospect you’re pitching to. No matter how your organisation engages in business development efforts – through prospect meetings, downloadable content on your website, or tendering for subcontract work – a strong capability statement serves as a versatile sales and marketing tool.
With our expertise, you’ll be proud to share your new capability statement with prospective customers, employees, suppliers and other stakeholders. Let us help you pitch your business in a way that sets you apart from your competitors.
The best capability statements are informative yet persuasive and tailored to the specific prospect you’re pitching to. No matter how your organisation engages in business development efforts – through prospect meetings, downloadable content on your website, or tendering for subcontract work – a strong capability statement serves as a versatile sales and marketing tool.
With our expertise, you’ll be proud to share your new capability statement with prospective customers, employees, suppliers and other stakeholders. Let us help you pitch your business in a way that sets you apart from your competitors.
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tender responses written
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tenders won
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awards shortlisted
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years experience
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SoldOut
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Qantas
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Best Technology Services
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Eden Brae Homes
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EK Services
“Thank you for your help and assistance with putting this tender together. Your help was great and the end result was also great.”
Event Staffing Services
“Thank you again for your work on our submissions and other content. It’s great and we’re really pleased.”
St Jude’s
“Just wanted to say THANK YOU for all your work on the tender. We received the official notification today we are on the panel.”
Ace Security
“Thanks so much for all of your support to get the tender over the line yesterday – it was great having you steering the ship – your calm, organised and experienced influence made the process smooth and effective. We are really happy with where the tender ended up.”
Jost & Co
“Proof Communications had the expertise we needed and choosing them meant I was working with someone who took a very genuine and personal interest in seeing us win the Telstra Business Award.”
Foresight Digital Media
“Proof is excellent at getting the job done without needing too much guidance or management.”
Aurecon
“At the end of last week we were appointed as a Master Vendor to the Victorian State Government.
Thank you again for your amazing contribution. I really look forward to working with you again in the future.”
Thank you again for your amazing contribution. I really look forward to working with you again in the future.”
Hay Global Recruitment
“Thank you for all of your work. Your guidance and forward thinking in this tender process has been much appreciated.”
National Membership Association, Brisbane
“Thank you for your attention to detail. Cain’s copy editing is excellent.”
Toowoomba Grammar School
“Thank you again for your help with this tender. Both your and Tim’s input was very helpful.”
Quickclips, Palm Cove
“I cannot thank you enough. I’m overwhelmed with the quality of this document compared to the last award entry.”
Novotel South Bank, Brisbane
“We won the Regional Agency of the Year award with our award entry, and wanted to say thank you!!”
Explore Property Townsville
“I’d just like to say a big thank you for writing up my winning award entry. I wouldn’t have been selected without your amazing creating work of art.”
Queensland Tourism Awards – Niche Tourism Business, Queensland
“Glynis, thanks for introducing us to Ruth. She is a gem and we are working together well.”
National Power Company on their Tender
“The final document turned up nicely. Thanks again for your help and it would be impossible to do it without you.”
Logistics Consultancy, Tender to Department of Transport
“I just wanted to say thank you so much for assisting us with our recent tender. Your team were amazing to deal with. I could not be happier with the outcome of the tender and how well it was written. Your team took the daunting process of writing and submitting our first tender and made it simple, efficient and easy. I am 100% confident that we provided the best possible response.”
Video Production Agency, Tender to Agricultural Industry Board
“Just wanted to write and let you know that we won the tender! Couldn’t have done it without you.”
Out of Hours School Care Provider, Tender to NSW Department of Education
“Thank you so much for your great work helping us respond to the Victorian Government Professional Services Panel Tender. We were confirmed on the panel last week. I can’t tell you how thrilled we are with this outcome.”
Performance Management Consultancy, Tender to Victorian Government
“Just wanted to say THANK YOU again for all your work on the tender. We received the official
notification today we are on the panel.”
notification today we are on the panel.”
Security Services Company, Tender to Government of Western Australia
“Thank you to you and Sue for all your help with the tender. I wouldn’t have been able to do it all by myself.”
Partner, Sydney Law Firm, Tender to NSW Government Agency
“Glynis was amazing. I always feel in very safe hands with you guys.”
Risk Management Consultant, Tender to NSW Department of Education
“Thank you for all of your work. Your guidance and forward thinking in this tender process has been much appreciated.”
National Membership Association, Tender to Commonwealth Government
“We got the highest score given in the tender evaluation! The panel said our tender was exceptional.”
Private Jet Charter Company
“Thank you all for your help with the tender. I couldn’t have done it on my own…truly, lovely, caring people.”
Private Jet Charter Company
“Your team took the daunting process of writing and submitting our first tender and made it simple, efficient and easy.”
Digital Design and Production Agency
“Thank you all for your support… your calm, organised and experienced influence made the process smooth and effective.”
Culture Change Management Consultants
“Thanks for your help in submitting a quality proposal that the panel said was ‘top notch’.”
Culture Change Management Consultants
“I feel like we could just do tenders full time with you guys onboard!”
Leadership and Executive Coaching Business
“I will be forever thankful to you for your kindness. I am truly grateful for your help.”
Interpreting Agency
“Thanks for the great job. You’ve done certainly the best tender submission in my 11 years at the company.”
Manufacturing Business
“We won the tender!! Thanks to yourself and all the team at Proof who assisted. Let’s hope that this is the first of many!”
Uniform Designer and Manufacturer
“Super impressive and fantastic job on this one to you all!”
Sports Uniform Manufacturer, Sydney
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Why a capability statement?
A resume for your business
A capability statement creates a strong first impression, and could be the make-or-break for your next business deal
Better alignment with procurement expectations
Positions your business for each target audience, speaking to compliance, capability and outcomes – not just services
A versatile sales and marketing tool
Meeting handouts. Downloadable content. Tenders. A strong capability statement quickly helps you stand out and is more likely to open doors
Explore more services
Technical
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Expert technical writing that turns complex language into easy-to-read, digestible information
Capability Statement Writing
Powerful and persuasive copywriting for capability statements to increase new business conversion opportunities
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The voice of your marketing strategy. Learn how great copy sharpens your tactics across the entire funnel
Let’s grow your business via the power of words
With over 25 years’ experience of delivering winning wordsmithing to corporate Australia, you can trust Proof Communications to help you achieve your business goals through the written word.
