In-depth insights from the experts
Gain valuable insights and perspectives from our experts on how to achieve a stronger impact with your written content.
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Australia’s important strata community has the opportunity to celebrate its successes each year at each state’s Strata Community Awards for…
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Founded in 1988 by businessman and multicultural marketing guru, Joseph Assaf AO, the annual Ethnic Business Awards are the country’s longest-running national business awards…
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What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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GM Proof Communications, Chrissy Crust had the pleasure of interviewing Roy Wakelin-King, Government Strategic Advisor for IMAB2B, focusing on the…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
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Professional copywriters and copy editors know the importance of clear, concise language to communicate strong messages and useful information when…
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Take 5 seconds to read the following sentence: Fifty florins for a flagon of fluff. How many Fs did you count? Six? Seven? There…
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Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo…
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(Plus one you may think is an error, but isn’t). One of the wonderful features of the English language is…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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What is proofreading and how does proofreading work? Ever wondered how some documents seem to be perfect, others leave you…
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While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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The rise of AI tools like ChatGPT and Google’s Gemini AI has sparked questions about the fate of many professions,…
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Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
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What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
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GM Proof Communications, Chrissy Crust had the pleasure of interviewing Roy Wakelin-King, Government Strategic Advisor for IMAB2B, focusing on the…
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Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
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The executive summary holds pole position in your tender, pitch, bid or proposal. That’s because it represents a golden opportunity to…
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A poorly written tender or proposal can be a major roadblock in your business’ success. If you’re not effectively, concisely…
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Writing a tender, bid or proposal takes stamina! In addition to answering the tender questions, dealing with the paperwork can…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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Despite mountains of evidence, some business owners still remain unconvinced of the benefits of winning a business award. So, listen…
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As the year winds down, many businesses enter a slower period. But there’s an upside: when there’s less work to…
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Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
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Whether you’ve written the first draft or you’re yet to write a single word, when it comes to creating a…
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When you consider that your business award entry is just one of perhaps hundreds that the judges are assessing, you…
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‘Communication Shipwrecks’, a recent white paper by American-based business writing school, Hurley Write Inc, gives some cracking examples of the…
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Editing and proofreading your own work is tough. We’re too close to it to proofread it perfectly. A fresh pair…
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During a recent radio interview a prominent Sydney barrister was several times heard to use the phrase ‘it was more…
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Affect vs. Effect ‘Affect’ is a verb that means ‘cause a change in’ or ‘influence’. ‘Effect’ is mostly used as…
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When you’re typing or texting at speed, it’s easy to spell a word incorrectly. But mistakes can completely change the…
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While speed of communication is of paramount importance these days, sacrificing accuracy for speed is a no go, particularly if…
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When NASA – you know, the US aeronautics and space agency – conducted a survey on workplace communication, they discovered…
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Winning business awards is the icing on the cake. When you achieve something big in your business, you naturally want…
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What is Direct response copywriting (DRC)? DRC is long-form copy that addresses the audience directly with the aim of sparking…
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Introduction to call to actions copywriting Many companies copywrite blogs, articles, tips and tricks for their websites in the hopes…
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What’s an unsolicited proposal? An unsolicited proposal is when you approach a business or government with a proposal to provide your service or product, even though your service or…
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What is copy editing? Editing is where content is read through very carefully to check for mistakes such as typos…
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If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
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A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
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Winning a grant in Australia needs a strategic approach that combines an understanding of the environment, clear reasons for seeking…
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While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
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Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
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Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
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Preparing an annual report is a mammoth task but unavoidable, being fundamental for accountability and transparency. Annual reports are also…
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When a company or government agency asks us proofread their annual report, financial statements, PDS, sustainability report, RAP or other important stakeholder document,…
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As any organisation knows, one size does not fit all: clients have different needs and companies must respond to this…
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If you’re writing a document that will be read by your board, your management team, investors, other stakeholders, clients or…
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It would be a crying shame if a document you’ve spent countless hours working on is riddled with errors when…
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As an annual report proofreader, I see similar mistakes over and over. Yet, typos are rare. In a 150 page…
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