In-depth insights from the experts
Gain valuable insights and perspectives from our experts on how to achieve a stronger impact with your written content.
Blog categories
/
Australia’s important strata community has the opportunity to celebrate its successes each year at each state’s Strata Community Awards for…
/
Founded in 1988 by businessman and multicultural marketing guru, Joseph Assaf AO, the annual Ethnic Business Awards are the country’s longest-running national business awards…
/
What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
/
If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
/
GM Proof Communications, Chrissy Crust had the pleasure of interviewing Roy Wakelin-King, Government Strategic Advisor for IMAB2B, focusing on the…
/
A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
/
A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
/
There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
/
Professional copywriters and copy editors know the importance of clear, concise language to communicate strong messages and useful information when…
/
Take 5 seconds to read the following sentence: Fifty florins for a flagon of fluff. How many Fs did you count? Six? Seven? There…
/
Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo…
/
(Plus one you may think is an error, but isn’t). One of the wonderful features of the English language is…
/
A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)…
/
What is proofreading and how does proofreading work? Ever wondered how some documents seem to be perfect, others leave you…
/
While tender writing can be an arduous process, successfully submitting a winning tender can lead to highly profitable and worthwhile…
/
Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
/
The rise of AI tools like ChatGPT and Google’s Gemini AI has sparked questions about the fate of many professions,…
/
Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
/
As anyone who as ever written a tender will tell you, it ain’t for the commitment-phobic. Putting together a logical,…
/
To have a big four bank or any of the top 10 Australian listed companies as your customer would be…
/
What does the Tenderer really want? How to ask questions during the Tender process. Once you’ve read all the Request for…
/
Commitment phobic? Then tenders are not for you. When you hear of a tender that may just be the one…
/
If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning.…
/
Despite mountains of evidence, some business owners still remain unconvinced of the benefits of winning a business award. So, listen…
/
As the year winds down, many businesses enter a slower period. But there’s an upside: when there’s less work to…
/
Entering a business award can significantly boost your company’s profile, credibility and business opportunities. However, the process of award writing…
/
Whether you’ve written the first draft or you’re yet to write a single word, when it comes to creating a…
/
When you consider that your business award entry is just one of perhaps hundreds that the judges are assessing, you…
/
Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did…
/
Whether a writer doesn’t have time to focus on editing and proofreading, or simply doesn’t understand the importance of it,…
/
There’s almost certainly been at least one occasion when you’ve re-read an email or a report you’ve written and just…
/
Take 5 seconds to read the following sentence: Fifty florins for a flagon of fluff. How many Fs did you count? Six? Seven? There…
/
As the music world mourns the death of rock god Eddie Van Halen this week, stories of his eponymous band’s…
/
Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé…
/
There’s no doubt that having a blog is a great way to keep in touch with customers and engage with…
/
According to research collated by Invesp Consulting, it costs five times as much to attract a new customer as it…
/
I, me, moi! Eavesdrop on any Gen-Y conversation and you’ll be in no doubt: we live in the ‘me’ age.…
/
No matter what the size of your company, employee profiles – or bios, as they’re more commonly known – are…
/
As a small business owner, it’s only natural that you’ll want to channel all your energies into growing your business.…
/
Check out any online newspaper these days and you’re almost guaranteed to find another celebrity has felt compelled to post…
/
We’re all familiar with the adage, ‘You never get a second chance to make a first impression.’ Yet it’s surprising…
/
When ChatGPT – the most widely known form of generative AI – first launched in November 2022, it’s fair to…
/
Today more than ever, it’s important to ensure that your personal brand is exemplary. As Forbes magazine so succinctly puts…
/
Grant writers are important to all sorts of organisations, from not for profits to start-ups. Their role is to help…
/
Professional copywriters carefully select words for marketing campaigns and sales content that mean something to the reader and inspire them…
/
In The Little Black Book of Business Writing, Mark Tredinnick and Geoff Whyte set out two truths of business writing.…
/
Annual reporting season is almost upon us! Yes, it’s that happy time of year when listed companies, government and not-for-profits…
/
Every year, as annual reporting season approaches, organisations across the corporate, government, and not-for-profit sectors face the critical task of…
/
Where do we even begin? Not proofreading an annual report can have significant repercussions, not least because it’s a summary…
/
If you’re a listed company or government agency you’ll understand better than most how important annual reports, sustainability reports and…
/
Given the importance of annual reports for regulatory compliance and stakeholder communications, it’s vital that they are accurate, clear, and…
/
Proofreaders for annual reports When you consider that your public facing or important stakeholder documents are going to be closely…
Let’s grow your business via the power of words
