If you’re writing a document that will be read by your board, your management team, investors, other stakeholders, clients or prospective clients, you’ll naturally want the content to be the best it can be.
A proofreader doesn’t suggest major edits or rewrites. A proofreader is there to very carefully read through the content to identify typos, punctuation mistakes, grammatical errors, missing words, extra words and spaces, misalignment of tables and text, and inconsistencies.
Proofreaders will also check that the table of contents and page numbering are correct and that the headings have the right hierarchy. They’ll check names, place names and other proper nouns are spelt correctly.
Professional proofreaders are very much risk assurance for companies that take their marketing communications and investor relations seriously. After all, if you’ve spent money on copywriting and perhaps graphic design, you don’t want your document to go out with typos or other errors.
Clients often say to us, “We’ve been through the document a few times so we don’t expect that you’ll find very much.” It’s no wonder they are amazed at what we send back: we typically make 10 mark-ups per page. In a 100-page annual report and financial statements, that’s 1000 mark-ups!