PROFESSIONAL COPYWRITING FOR BUSINESS TO BUSINESS COMMUNICATIONS
MORE THAN CAPABILITY STATEMENT WRITING – WE WRITE TENDERS, PROPOSALS, BROCHURES, CASE STUDIES, WEBSITES, ARTICLES AND BLOGS TOO
QUALITY GUARANTEE FOR CAPABILITY STATEMENT WRITING
CAPABILITY STATEMENT WRITING FAQS
- What is a capability statement?
A capability statement is a great communication tool designed to attract new business. They’re an at-a-glance summary that tells people about your business – what you do and why you do it so well. A capability statement: gives recipients a brief summary of what you do and how this adds value to your clients, sets out a very short history of your business, outlines your core competencies, lists major clients and experience, summarises your core team, and provides your contact details.
Capability statements frequently include two or three brief case studies to demonstrate how your business can offer ideal solutions to common industry issues or challenges.
- What can I use a capability statement for?
Capability statements are like a CV for your business. They act as an excellent multi-purpose tool, ideal for:
- Making a business pitch – send as a PDF or leave behind a hard copy
- Inclusion with a tender submission
- Use as marketing material. For example, at trade fairs, expos or conferences
- A mailout or downloadable from your company website
- Recycling the content for use in tenders, website copy and marketing
- Salespeople making business calls.
- How long should a capability statement be?
A capability statement is a brief overview of the benefits that your business offers. It is not designed to tell a reader everything about your organisation. Rather, it should encourage them to get in touch to find out more. A capability statement should ideally be no more than six to eight brief pages (including graphics).
- What should a capability statement include?
A well-written capability statement should include:
- A brief executive summary-style first page, setting out the benefits that you bring to your clients
- Short company profile: what you do and where you do it
- A description of your products/services or core competencies and areas of expertise, including certifications
- Who your major clients are and potentially 2-3 short case studies to describe succinctly what you do for them and why it matters
- Management and team profile
- Contact details
- I want to write a capability statement. How do I get started?
It’s always a good idea to write a capability statement in collaboration with others in your business to make sure you cover all the bases. Follow these steps for an excellent capability statement:
- Decide who your target audience is
- Make a list of content that aligns with your target audience
- Draft an outline. It may include:
- Cover page
- Brief business overview. Include where you operate.
- Your USP
- Your services
- Case studies that showcase your capabilities
- Any environmental or quality assurance accreditation details
- Awards or industry recognition
- Contact us page
- Contact details, including ABN and ACN
- Draft each section. Where possible, use graphics and captioned images to illustrate your point
- Review each section
- Once content is finalised, ensure formatting is consistent
- Proofread, proofread, proofread!
- Professionally produce the document.
- Why should I engage a professional capability statement writer?
The benefits of employing the services of a professional writer to create your capability statement are many. They include:
- You don’t have to do it. Save yourself time and stress
- More time to put towards core business activities
- Professional, polished content that helps you stand out from your competitors
- Concise unambiguous wording that clearly defines your business strengths and values to the market
- Fast turnaround to deliver a great multi-purpose business tool
- Re-usable content, ideal for tenders, website copy and marketing.