Informatech

Expert story telling gives the edge

Informatech is an information and communications technology consultancy, one of Australia’s largest providers of test and evaluation for Department of Defence projects. This innovative company offers comprehensive capabilities in infrastructure, test management, security compliance and web-based systems.

Challenges

• Win national industry and high-profile business awards
• Limited award writing skills
• Self-written awards had no ‘edge’
• Time a precious resource

Our approach

Nathan Bligh is Informatech’s founder and CEO. The company had previously entered several business awards but were disappointed when, although having made it through to the finals, a win proved elusive. Nathan was frank in sharing his realisation that a different approach was required. ‘I wrote those responses myself and I guess I was a little naïve in thinking that you can simply submit the facts and they’ll be judged on their merit. Clearly, I was wrong! I came to see how essential it is that you weave all that information into a compelling story – and that’s where we really needed help.’

Working with Proof Communications was made even easier by collaborating with a writer who was genuinely interested in Informatech’s achievements, says Nathan. ‘Working with Jasmine was phenomenal. She’s so personable and easy to talk to. Nothing felt strained or forced – really much more like an engaging conversation.

‘Jasmine gave our story the polish and refinement that it had been lacking. What’s more, her extensive experience was to our benefit because she was very familiar with what a submission should include; she knew exactly what the judges would expect to see. That was invaluable.’

Proof Communications’ efficiency of approach was another big plus for Informatech, maintains Nathan. ‘Jasmine quickly built a foundational understanding of what our business is all about. She’s now produced multiple award submissions for Informatech and by the third or fourth was able to create a lot of each entry’s content for my later review, only needing my input for new information. That saved a huge amount of time and avoided unnecessary repetition. It was a very big plus for us.’

Outcomes

This year, with Proof Communications’ expert assistance, Informatech has entered nine entries into some of Australia’s most prestigious industry and business awards. Each was named a finalist. And, with three wins already announced, Nathan is optimistic that more good news is on the horizon.

‘I’m delighted with the results so far. Proof Communications has not only given us the best possible chance of success, they’ve taken work and stress away from me so I can focus on my core business. Totally brilliant.’

www.informatech.com.au