“We know that we can send a brief and get back content that works for us, which is great as it relieves some of our workload.”
Sarah Hopkins, Marketing Coordinator, Conquest Equipment
Conquest Equipment is Australasia’s leading specialist in industrial and commercial cleaning equipment for floors and tiles.
- Regular content required
- Heavy workload in Marketing
- Limited in-house copywriting expertise
Proof Communications has been working with Conquest Equipment for the past year, taking the time to get to know the company, its key messages and brand positioning. Proof Communications drafts monthly blog articles for Conquest that are published on the company website, in client newsletters and on social media.
Conquest’s Marketing Coordinator Sarah Hopkins says, “Proof Communications understands us as a company and how we communicate. They write the article for us from our brief, and typically we’ll come back with very few, if any, changes.”
Proof Communications writes to the professional standard that Conquest requires. Sarah says, “We know that we can send a brief and get content back that works for us, which is great as it relieves some of our workload.
“As industry leaders, we want to maintain a certain style and tone throughout our content, steering away from more conversational language and maintaining a high level of professionalism – without sounding cold.
“Finding the right balance has been a real challenge for copywriters in the past. However, Proof Communications has grasped this concept well, working with us to ensure our marketing copy flows well.”
Sarah describes the companies’ working relationship as “fantastic”. She says: “Rosemary’s very easy to deal with – she’s approachable, communicates effectively, and our goals are always met.”