“Proof Communications has absolutely helped us nail our strategy from a content marketing perspective. Whenever something comes up that involves communicating in the written form, the only company I’d consider going to is Proof Communications.”
John McVicker, Founder and Managing Director, Best Technology Services
Best Technology Services
Best Technology Services (Best TS) works with Australia’s leading technology vendors, systems integrators and resellers to keep their technology and equipment running smoothly.
Standing out from the crowd can be a challenge – particularly in the highly competitive field services industry. For Best TS, compelling content that clearly demonstrates knowledge and expertise has proven to be a key differentiator.
Challenge
- Create compelling content that demonstrates knowledge and expertise
- Make complex technical content reader-friendly
- Stand out from the crowd in the highly competitive field services industry
Our approach
Every six to eight weeks, Proof Communications interviews Founder and Managing Director John McVicker to write thought leadership and expert opinion pieces that will add value for clients and create new business opportunities. “This content has become critical to our business development strategy,” explains John.
“Our industry is all about trust,” says John. “We work for vendors of technology solutions, installing and repairing a whole range of devices, from desktops and laptops to wi-fi hotspots in fast food chains and point of sale systems for the large supermarkets. These vendors need to trust that we know what we’re doing and will do a good job on their behalf.”
Outcomes
“Rosemary (from Proof Communications) has such a great writing style. She takes my jumbled thoughts and crafts these beautiful articles that are always very well-received. The articles do exactly the job we need them to do; soon after each article is published, at least one/two people want to talk business with us.
“Proof Communications plays an invaluable role: translating what’s in my head into something that people want to read and find of real value.
“We now have an online archive of concise, well-written articles that speak to the quality of our business and our knowledge.
On top of this, Proof Communications has also written the copy for our website, as well as a number of award entries on our behalf. We’ve been named a finalist each and every time, and this all comes down to the quality of the submission.”
For Best TS, the results that Proof Communications delivers are tangible. “We’ve got a really good presence in the marketplace now. We’re known as experts at what we do, and clients appreciate the way we share our knowledge,” says John.
“Proof Communications has absolutely helped us nail our strategy from a content marketing perspective. Whenever something comes up that involves communicating in the written form, the only company I’d consider going to is Proof Communications.”