“The award writers at Proof Communications have helped my agency Agent99 PR win many industry awards. They make valuable objective suggestions and make us better and better each time we enter. They are meticulous in their proofing and editing of our entries.
I recommend working with the team highly!”
Sharon Zeev Poole, Founder & Director, Agent99 PR
Agent99 PR is a results-driven PR and Communications agency with decades of experience generating effective media coverage that achieves tangible and long-lasting impact for organisations.
Challenge
- Win high profile, extremely competitive industry awards
- Lack of success with previous award entries
Our approach
Agent99 PR’s communications expertise meant there was no one better to tell their story in award entries, using their razor-sharp writing skills and ability to deliver messages that cut through.
But after entering a few industry awards without success, Founder & Director Sharon Zeev Poole knew it was time to get an objective view of what was needed to convert Agent99 PR’s award entries into wins.
Proof Communications’ expert award writers reviewed, edited and proofread award entries written by Agent99 PR, using insights into the judging process and expertise to help the agency to refine their submissions.
Outcomes
Sharon says, “We’d invested a lot of time and money entering awards, but we weren’t getting anywhere. We wanted to be shortlisted at a minimum, so we knew we had to get serious and bring in a professional – someone who could look at the entries we’d written with an objective eye and improve them.”
Proof Communications delivered just that for Sharon. Since seeking the award writing team’s input, Agent99 PR has won or been recognised as a finalist for every award entered:
- Finalist – Mid-Size Agency, CommsCon, 2022 (results yet to be announced)
- Winner – National Boutique PR Agency of the Year 2021, Public Relations Industry of Australia (PRIA) Golden Target Awards
- Winner – Best Small Budget Campaign of the Year 2021 for Monopoly’s Community Relief Board, PRIA Golden Target Awards
- Finalist – Boutique Agency of the Year 2020, Mumbrella CommsCon Awards
- Winner – National Boutique Agency of the Year 2019, PRIA Golden Target Awards
- Winner – Boutique Agency of the Year (NSW) 2019, PRIA Golden Target Awards
Sharon believes using Proof Communications is key to Agent99 PR’s ongoing awards success.
“Their award writers’ strengths are objectivity and an intrinsic understanding of what award judges are looking for,” Sharon explains. “Every member of the award writing team has excellent attention to detail and knows how to finesse our entries to make sure we nail the judging criteria.”
Sharon appreciates Proof Communications’ quick turnaround time and knows she can trust the team to deliver high-quality submissions well ahead of an entry deadline.
As a small business owner, Sharon also values the cost-effectiveness of being able to write award entries in-house before handing them to the award writers at Proof Communications for review and finessing.
Agent99 PR has benefited substantially from its awards success.
“Several clients and potential clients approached Agent99 PR because they saw us on the list of finalists for industry awards,” Sharon confirms.
“It’s also been a compelling differentiator,” Sharon adds. “Being able to list awards you’ve won or been shortlisted for in your credentials provides immediate credibility. Awards validation also builds your authority and voice in the industry.”
“Working with Proof Communications has transformed our industry awards performance and helped us realise a return on the time and budget we invest on award entries,” Sharon concludes. “I highly recommend Proof Communications’ award entry editing and proofreading services for anyone wanting to take their award entries up a level.”
For award writing call us on 02 8036 5532 or 0411 123 216 or contact us via our form.