How award winners win more business

The boost to your brand that comes from being declared the winner of a business award is an marketing opportunity that can’t be missed. Leverage your success well, and you’ll gain extra benefits from your business award success that you might not have anticipated. One of the best benefits is that winning a business award offers a pathway to extending your network, generating more leads and ultimately, winning more business. Here’s how award winners use their success to win more business.

An award win boosts your brand

You’re a winner for a year, so revel in it. First up, shout your business award success from the rooftops, letting your clients, stakeholders and social media connections know all about it. Share it on your website, via Facebook, LinkedIn or Instagram and even in your email signature. Likewise, an award win becomes a talking point. Turn your success into a blog or social post about how you won. Cover the story in your e-newsletter, too. If the award win was for a team member, include a short interview with them. If it was for a project, use it as a case study. Edit the content into a download on your website and don’t forget to email it to your customers. Turning your success into a range of marketing communications actions such as these will maximise your award success, help to raise your profile on search engines, and make it easier for new leads to find you thereby adding to your new business pipeline. There’s also the boost that award success gives to your team. Who doesn’t love being on the winning side? For your customers, too, it’s confirmation that they’ve made the right decision to work with you.

Incentives to strengthen your business

Very often larger business awards offer entrants incentives such as free business health checks by expert business mentors or coaches. This is an excellent way to gain some significant insights into what your business is doing well and where it could improve. When you bear in mind that you’re getting such advice at no cost, and that it could be a real game changer for your business, what’s not to like?

Free advertising for your business

The organisers of the awards you’ve entered will be busy promoting the awards in the media by announcing finalists and, later, the winners. As your business will be included in the promotion, you’ll be getting media coverage for free, even as a finalist. Don’t overlook the chance to leverage the media coverage for all it’s worth even before the announcement of the winners. Share your good news on your social media platforms and in your marketing communications and website.

Meet other business people and experts

The gala awards night offers you an unrivalled networking evening. You get to meet other business owners or experts in the same industry as you. It’s the ideal event to make connections for new business, for business support and to identify potential employees. Take key members of your team along and maximise your exposure. Who knows? You could just connect with someone who becomes a long-term, profitable business partner.

Open the door to speaking opportunities

As a winner, your opinion is highly valued. So don’t be surprised if telling everyone about your award success leads to invitations to speak at industry events and business seminars, to comment on related issues in the media or to participate in podcasts. Accepting these invitations can quickly raise your profile, establishing you as an expert commentator for your industry or as an expert in a particular area of business, such as marketing or customer experience.  Positioning yourself as a though leader is another avenue to generate inquiries and to turn these leads into prospects and paying customers.

Award writers make all the difference

Winning business awards is about making sure your award submission communicates your messages with clarity. Most importantly, your award entry must make an impact on the judges. Considering that they have to wade through countless entries, it makes sense to enter a high quality submission that tells your story clearly and succinctly. One way to make your entry stand out is to use an experienced, accomplished award writer. Their expert award writing skills will give you a polished nomination, and  your stress level will reduce. If you’re looking for help in crafting an outstanding business awards submission, Award Writers is here to help. Our award writers bring you a track record of successful award entries going back more than 20 years. Contact us or ring us on 02 8036 5532 or 0448 566 377.