How an award writer can help you achieve success this year

Admit it. You’ve often thought about entering a business award but you’ve never quite had the time. Or maybe you haven’t had the confidence. Both are perfectly common reasons to put it off. Well, delay no longer! This year could be your year for business award success – and our team of expert business award writers is here to help.

First, choose your award

There are hundreds of Australian business awards to choose from. Taking a moment to look at our free Awards Finder  is a great way to begin. It may be an industry award or an individual award that takes your fancy, but most importantly, it should be an award that you believe you can win. Now, that may sound obvious, but there are several reasons for our cautionary tone. Winners must have:

• The resources to devote to creating a stand-out entry. Awards are fabulous to win, but they can only be won if you invest time and energy into creating a submission that will catch the judges’ attention. So, pay very close attention to exactly what the award is asking of you and assess the resources you’ll need. Remember, the judges expect to see a polished entry and will pick up on a submission that looks and feels rushed.
• Sufficient evidence to answer each award question. For example, an innovation award may not only require details of the research and production involved, it may require evidence of your innovation’s success in the marketplace. If your product or service has only just launched, you may not yet have strong evidence of its marketplace success. It may be more strategic to wait until next year when you have 12 months’ impressive sales figures and can make a real impact on the judges.
• Achievements that are compelling. Judges look for achievements that go beyond simply fulfilling a role or providing a service. It’s not about doing something well; it’s about doing something brilliantly – better than anyone else in the industry. Judges want to hear about how you went the extra mile or thought outside the square, why your sales process is better than anyone else’s, what demonstrable benefits your product delivers to your customers.

Working with a professional award writer

Now that you know what award to enter and you’re confident you have a good story to tell, it’s time to consider the benefits of working with a professional award writer to optimise your chances of success. At Proof Communications, we follow our tried and tested award writing methodology to make the process as smooth as possible. Of course, you can write your entry yourself and many people do. However, there’s a whole host of reasons why an expert award writer may be a real game-changer for you. That’s because they know how to:

• Bring your story to life. A professional award writer knows how to translate your achievements into compelling copy that’s engaging and understandable.
• Take the awkwardness out of writing about yourself. Writing about their amazing achievements doesn’t come naturally to most people. It can feel a bit like blowing your own trumpet. Speaking to someone who writes for a living allows you to describe your wins without the embarrassment.
• Translate any complex material. Technical awards entries, for example, can be dry and difficult to understand if their content isn’t translated into easily readable copy.
• Ensure your entry speaks with one voice. Your submission may require contributions from several team members. An expert award writer will unify their input and ensure tone and messaging is consistent throughout.
• Work within the limits. Rare is the award that doesn’t come with word count limits and these can be very challenging to work with. Some awards feature character counts – a whole other world of frustration! A professional award writer knows how to make every word or character count, giving you maximum opportunity to tell your story.
• Ensure your entry meets all criteria. It’s imperative that each answer is directly linked back to the criteria for each question and that your submission overall supports the category you’re entering.
• Take the stress out of writing. Getting all your thoughts into logical order takes a great deal of focus, most often on top of your normal job – and that can ramp up the pressure. Working with a professional award writer will save you stress and allow you to relax and enjoy the process.

Take action!

Don’t delay a moment longer; let this be the year you enter that award you deserve to win! Find out how engaging an expert award writer can maximise your chances of success by calling us today on 02 8036 5532 or 0448 566 377 or head to our contact page.