Tom Fright

Tom Fright is an editor and writer with experience across financial services, tenders, proposals, government and complex stakeholder work. He’s especially good at turning technical or messy material into clear, accurate, readable copy.

Originally from London and now based in Sydney, Tom has worked across a range of sectors, including financial services, telecommunications, government, sport and professional services. His experience includes roles and projects with organisations such as BlackRock, BNP Paribas and Transport for NSW, as well as agency-side work for clients that need clear, carefully checked communications.

Tom has worked on institutional investment content, tenders, proposals, capability documents, thought leadership, web copy, reports and client-facing material. Much of this work has involved taking dense or technical information and making it easier to understand, without stripping out the detail that matters.

As an editor, Tom is interested in more than just spelling, grammar and punctuation. He looks at whether the structure makes sense, whether the tone fits the audience, and whether the message is clear enough to do its job. He enjoys the detail of editing, but also understands that good editing is about helping a piece of writing work better for the reader.

Human judgment is becoming more important as AI-generated content becomes more common. Tom sees editing as the point where accuracy, clarity and context come together: checking what is being said, how it is being said, and whether it sounds like something a real person would actually write. He is particularly useful when content is technically correct but too generic, too long, or not quite saying what it needs to say.

Tom holds a Master’s in Sport and Exercise Psychology and the Investment Management Certificate. This mix of communication, finance and psychology gives him a practical way of thinking about content: what does the reader need to know, what might get in their way, and how can the message be made clearer?

Through Proof Communications, Tom works with clients on documents that have to land, such as reports, board papers and client-facing copy. The interest, for Tom, isn’t just catching errors; it’s helping a piece of writing do its job for the reader.