Jasmine Hanna

Jasmine Hanna is a senior copywriter and editor with a background in journalism, known for turning complex ideas into engaging content that drives results. Combining curiosity, creativity and commercial thinking, she creates persuasive messaging that connects with the right audience.

Since joining Proof Communications in 2020, Jasmine has become a trusted partner to clients across a range of industries, including legal, financial services, property, construction, technology, hospitality and travel. She works closely with clients to achieve specific outcomes – whether that’s gaining recognition, securing a contract, strengthening brand positioning or driving engagement.

Jasmine specialises in award submissions, tenders and high-stakes sales and marketing content, where clarity, structure and persuasion are critical. Combining strategic thinking with compelling, no-fluff storytelling, she creates messaging that doesn’t just read well, but performs.

Her work has contributed to award wins and finalist placements across some of Australia’s most competitive business and industry awards, including the Telstra Best of Business Awards, Australian Tourism Awards, LGMA Awards, Lawyers Weekly Awards, and REIQ Awards. She has worked with clients such as Informatech (view case study), Aloft Perth, Peppers Silo Hotel, Ray White, Nova Entertainment, and Gladstone Regional Council to help translate their achievements into compelling, award-winning submissions.

At the core of Jasmine’s approach is a simple belief: the best content comes from understanding both the business and its audience. She asks the right questions, uncovers strong evidence and shapes it into messaging that is clear, credible and compelling. Taking a structured, collaborative approach, she guides clients through the process, making complex projects feel clear and manageable.

Jasmine thrives on variety. No two projects – or clients – are the same, and that’s exactly what drew her to a career in writing. She’s just as comfortable crafting polished thought leadership as she is developing website copy, case studies and award submissions.

Her background in journalism continues to influence the way she works. Jasmine began her career in international news at the Australian Broadcasting Corporation (ABC). Coordinating between foreign correspondents and national programs, she developed a strong attention to detail and a calm, structured approach to fast-paced, high-pressure environments.

She later moved into B2B publishing, spending several years in editorial roles across travel, tourism and hospitality media. During this time, she progressed into senior positions, including Editor of Travel Daily and Cruise Weekly, leading content across print, digital, video and social media. Managing daily publications to tight deadlines, she developed a strong sense of discipline, consistency and editorial judgement – skills she continues to bring to her work today.

Now at Proof, Jasmine blends that editorial experience with a strong understanding of business and marketing. Clients value Jasmine not only for the quality of her writing, but for the way she works – thoughtful, reliable and easy to collaborate with. She takes pride in making the process straightforward and enjoyable, while consistently delivering high-quality outcomes.

Jasmine holds a Bachelor of Communications (Journalism) from Western Sydney University.