Are LinkedIn profile writing services worth the investment?

LinkedIn is one of the most visible and popular ways to manage your professional identity. It’s also one of the most efficient platforms from which to engage with other like-minded professionals and extend your professional network. So, it’s hardly surprising that LinkedIn is one of the first places where a potential employer or recruiter will visit to check out your career to date and get a feel for your achievements.

Better make sure your LinkedIn profile looks sharp, then!

What should a LinkedIn profile include?

Basically, a good profile lets people know who you are, what matters to you, and what your interests are. There are five building blocks that make up a strong LinkedIn profile.

  1. A head and shoulders photo. This really sets the tone for your profile so make sure it looks professional.
  2. A good headline. This section is limited to 220 characters and it’s the first ‘attention grabber’, so make sure it stands out but is a true reflection of you. For example, let’s imagine you’re an orthopaedic surgeon. You could say, ‘I’m an experienced senior orthopaedic surgeon, driven by the desire to improve patient mobility and quality of life.
  3. A compelling summary. This section is limited to 2,000 characters and it’s here is where you highlight your strengths; the qualities you bring to your current role. It’s also here that you can describe what opportunities you’re looking for or what your professional goals are.
  4. A summary of your industry experience and education.
  5. A list of your skills.

Points 2 and 3 are the sections that will most engage a reader, so it’s imperative that these are well written and that you feel they represent you accurately. Of course, what you’re looking to do is make your profile really stand out in what could be a competitive job market.

Can I write my LinkedIn profile myself?

Yes, you absolutely can. And a great many people do.

OK, so then why would I invest in a professional LinkedIn profile writing service?

Because as a writer, you might make a great orthopaedic surgeon.

In other words, if writing as an occupation is not the usual way you make your living, then you may find that it’s:

  • More difficult than you expect to describe yourself and put your aspirations down on paper in a way that sounds professional.
  • Challenging to know what to include and what to leave out.
  • Hard to keep all that you want to say within the strict character count.

Point taken. What are the advantages of using a professional writer, then?

Apart from dealing with the above, there are multiple advantages to engaging expert LinkedIn profile writing services. These include:

Make a good first impression

You’ll want any potential employers or recruiters to ‘get you’ straight away. This means that writing needs to be sharp and professional so that they instantly understand who you are, where you are now and where you’re hoping to go. A professional writer will use language that’s appropriate to achieve that, giving you the best chance to make a positive impact right off the bat.

Create an engaging summary

A professional copywriter will skilfully condense your years of experience into a concise and engaging narrative that grabs the reader’s attention, focusing it on the areas you’d like to emphasise to potential employers.

Write at one remove

A professional writer is an objective writer. And that’s good news because they won’t have any qualms about stating your achievements. You, on the other hand, may find it challenging to write about yourself in a way that you’re comfortable with.

Save you time and energy

It may not seem like a big job, but you’d be surprised how long writing a good LinkedIn profile may take you. If you’re pushed for time and haven’t got the energy to focus fully on this important task, then a professional LinkedIn writer is the answer.

Keywords and optimised content

A good copywriter will optimise your content by including relevant keywords to make you and your skillset easier to find and appear in more searches.

Perfect copy

It can be very difficult to proofread your own work. It’s frustrating, but even if you read over it multiple times, mistakes still easily slip through. You can avoid making a bad impression by using a professional writer who will ensure your profile is grammatically correct and error-free.

There’s no time like the present

Sorting out a better, more professional LinkedIn profile may well be something you’ve been putting off for ages, thinking you’ll get round to it eventually. Meanwhile, who knows how many job opportunities or beneficial network connections have passed you by?

If you’d like to know more about how Proof Communications can help you create a LinkedIn profile you’d be proud to call your own, then get in touch today or give us a call on 02 8036 5532 or 0448 566 377 and we’ll be happy to assist.

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