When was the last time you reviewed your website content?
Even if everything looks great on your website, taking a moment to revisit your content can be a smart move to ensure it stays relevant and engaging for your visitors.
When potential customers are searching for your product or service online, they’ll likely end up on your website. It’s your chance to make a memorable first impression that encourages prospects to enquire further.
Why it’s important to keep your website content up to date
All too often, text is neglected in favour of trendy website designs. However, when a website lacks compelling copy, this devalues its overall appeal – regardless of its design features.
Regularly updating your website content plays a pivotal role in maintaining credibility and success online. It ensures that the information presented remains relevant, which improves the user experience and search engine rankings. Fresh content allows you to showcase growth, adapt to industry changes, and promote new offerings.
While there’s no doubt putting time and effort towards reviewing and improving your website content is worthwhile, it’s not uncommon for people to find they simply don’t have the time.
When you’re already run off your feet juggling a million other responsibilities and tasks, refreshing your website content can often take a back seat. Even if they do have the time, many people find their strengths lie in other areas. And while they don’t feel confident writing business content, they still want to ensure that their website is the best it can be and that it truly makes their company shine.
In these cases, professional copywriting services can be a great option to save you time and ensure your website content is professional, clear and compelling.
When you work with a professional copywriter, you’ll have an end result that includes captivating headlines, impactful content, persuasive and concise call to actions, and consistent branding. In addition, a good copywriter knows how to optimise your content for search engine optimisation (SEO) to increase your visibility in the search results and drive more traffic to your website.
The process of updating your website content with professional copywriting services
- Content Assessment: Review all the existing pages, blog posts and other materials to identify areas that need improvement.
- Keyword Research: Conduct keyword research to identify relevant and high-performing keywords to strategically incorporate into the new content.
- Content Strategy: Plan the goals, target audience, tone and messaging for the updated website content.
- Writing and Editing: The professional copywriter will craft engaging and compelling copy for your website, paying attention to clarity, conciseness and persuasive language. They will also edit and proofread the content to ensure accuracy and coherence.
- Call-to-Action (CTA) Implementation: Include clear and compelling CTAs.
- SEO Optimisation: Optimise the content with the chosen keywords, meta tags and other SEO best practices.
- Incorporating Visuals: A copywriter may also suggest relevant visuals like images, infographics or videos to enhance the overall impact of the content.
- Review and Approval: Once the new content is ready, it will go through a review process, allowing you to provide feedback and ensure it aligns with your vision and objectives.
- Implementation: Integrate new content into your website.
- Performance Monitoring: Assess the new content’s impact on user engagement, conversion rates and overall website success.
How much time should you allow to refresh your website content?
There are a lot of factors that influence how long a project of this nature takes from start to finish.
Often, refreshing content is part of a website redesign, which is time-consuming in itself and can lead to delays. However, instead of a complete revamp, it can also be beneficial to just make changes to a handful of pages that could use a refresh. Maybe you’ve noticed certain pages get lots of traffic and want to give them some extra attention to ensure that the content is the best it can be. Or, you might have noticed there are a few pages that have become outdated and need a refresh.
All of this can influence whether your project takes a few weeks or months – it really depends on your distinct requirements.
If you’re after a more precise indication of how much time to allow, a professional copywriter has plenty of experience working on projects like this and can give you a realistic estimated timeframe based on your specific circumstances.
Ask about our professional copywriting services today
Partnering with the professional copywriters at Proof Communications will help you to ensure your website content accurately and effectively showcases your business’ strengths, leaves a lasting impression and encourages action.